Tara, let’s go to the South! Shake Shack is Coming to Town
New York’s Iconic Burger, Hot Dog, and Frozen Custard Stand Finds New Home in Alabang Town Center
Manila, July 2021 – The wait is finally over, Southies! Following its opening in Greenbelt 5, Shake Shack is rolling in its new digs in Alabang Town Center (ATC) sooner than you think.
Your Second Home in the South
What started out as a hot dog cart stand in Madison Square Park, Shake Shack continues to bring together communities through its inspired food and drink and love for art. Starting July 4, Shack fans are invited to take part in some fun activities and giveaways leading up to the opening.
Label that Concrete
In a world of no labels, this one is worth labeling. From July 4-11, dream up a clever name for one of Shake Shack’s signature frozen custard treats – the Concrete! Made exclusively for Shack ATC, this concrete is made with vanilla frozen custard blended with Bungalow Café’s Auro chocolate glazed donut, chocolate chunks and caramel coffee sauce. Reply to @shakeshack_ph’s tweet with your most creative Concrete name entry and get a chance to win a P500 Shack Gift Card plus eternal menu bragging rights. Pro-tip: References to the location, ingredients or Pinoy puns should be a good start.
Pin Up Shack
Shake Shack collaborated with Manila-based design studio, Plus 63 Design Co, led by co-founder and designer Dan Matutina, to transform its construction façade into an interactive collage of stories, memories and moments of the “Townies”. Showcasing a vibrant pattern of colors and LED lights and 3D objects merging with a variety of surface planes, Plus 63 Design Co created an open, dynamic use of space inspired by the community’s laid-back and suburban lifestyle. The hoarding also features interactive areas such as a community wall, marquee lights and bike racks perfect for quick hangs or OOTD snaps.
Get ready to strike a pose and get a chance to win exclusive Shack swags designed by Plus 63 and headline in your own fashion editorial shoot with Shaira Luna behind the lens! Drop by the location and simply snap a pic or video of your OOTD by the Shack hoarding. Post it on your feed and caption why you are the ultimate Shack fan. Don’t forget to tag @shakeshackph and a friend to qualify. One lucky winner will be selected at the end of the contest. Send your coolest OOTD photos from July 12 to Aug 1, 2021. Follow @shakeshackph on Instagram for more details. Check https://shakeshack.ph/pin-up-shack-2021/ for complete terms and conditions.
Plus 63 Design Co
Plus 63 Design Co is a Manila-based design studio composed of an all-Filipino design team. Started by Dan Matutina, Berns De Leon-Yumul and Rhea Alarcon, they enjoy working with individuals, groups, organizations, institutions and communities who see the value of design. Over the pandemic, they started Design Assistance Program, an initiative that aims to help micro food businesses with one-off branding and marketing services for free.