Shake Shack open is its first Shack in the North with SM North Edsa
Manila, 25 May 2023 – All’s in bloom this summer as Shake Shack brings delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more to hungry fans in Quezon City when it opened in SM North Edsa (SMNE) last May 19!
Shack in the City of Stars
Shack fans joined in the summer spectacle as early as 8am and were entertained by buskers plus a whimsical production number from The Greatest Showman characters.
Early birds swooped in on some swell Shack swag designed by Young Guns 19 awardee Raxenne Maniquiz. These limited-edition swags, which included Shack sticker packs, tees, drawstring and tote bags, tumblers and pouches, will also be available for purchase at the Shack SM North for a very short time.
Shack in Bloom
Shake Shack brings in the beauty of the outdoors with its in-Shack artwork created by the brilliant local graphic designer and illustrator Raxenne Maniquiz. The artist behind Shack SM North’s vibrant hoarding, Raxenne paints a statement mural piece on the Shack’s facade punctuated by the playful Shack icons, setting a fun background for selfies. Inside the Shack, she visually translates her Philippine flora and fauna piece into 73 polygon diagrams spanning the outlet’s long dining space, providing pops of color in the interiors natural finish.
Stand and Star in Something Good
Find more stars in the making with a sweet line up of desserts available in Shack SM North. The Berry Bituin concrete, a playful take on Quezon City’s City of Stars moniker and the tagalog word for star (bituin), winningly combines sweet and tart featuring vanilla frozen custard blended with strawberry sauce and Auro chocolate chunks, topped with freeze-dried strawberries. Shine with delight with the popular Apple Pie Oh My concrete – vanilla frozen custard blended with Tilde Bakery and Kitchen’s French Apple Pie. As part of its mission to Stand For Something Good®, Shake Shack is committed to supporting its local communities and sourcing real, premium ingredients. A treat for a cause, 5% of sales from any Pie Oh My concrete support CENTEX, Ayala Foundation’s holistic education program that promotes student parent & teacher development from underserved Filipino communities. What’s sweeter? The concrete’s frozen custard is made with real sugar, no corn syrup and milk from dairy farmers who pledge never to use artificial growth hormones.
Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group.
