BalikPieYan at the Shack

Shake Shack Teams Up with Hey Pie People for the Ultimate Dessert 

22 January 2025, Manila – A collab that we never saw coming —Shake Shack and Hey Pie People are rolling out the dough to serve the most delicious pairing – ice cream and pie for all dessert lovers out there!

The Collab That We’ve Been PIE-ning For

Starting January 23, Shake Shack is making Hey Pie People’s creations accessible to everyone who wants their slice. The collab features two new menu items highlighting Shake Shack’s signature vanilla frozen custard, made with real cane sugar, cage-free eggs and milk from dairy farmers who pledged never to use artificial growth hormones and Hey Pie People’s most memorable pie flavors: 

• Mango Manchego Concrete (P330, single serving) - this indulgent treat blends vanilla frozen custard with Hey Pie People’s best-selling Mango Manchego Pie, topped with mango, grated Manchego cheese, and finished with Hey Pie People’s signature flaky crust. The result is a delicious balance of sweet vanilla custard, the salty creaminess from the Manchego cream filling and cheese, and the fresh, tangy kick from the mango— it’s essentially your favorite Mango Manchego Pie in a cup! Moreover, Shackfans can be part of a greater cause, as 5% of all Mango Manchego Concrete sales are donated to CENTEX, Ayala Foundation’s holistic education program that supports student, parent, and teacher development in underserved Filipino communities.
• Hey Banana Fanna Toffee Shake (P335) - vanilla frozen custard blended with Hey Pie People’s Banana Cream Pie, special black sesame toffee sauce, toffee bits, and ground black sesame mix. Topped with Hey Pie People’s flaky AF crust, this shake is pure bliss. Reminiscent of local peanut brittle, it offers a delightful mix of fresh, sweet banana and the nuttiness of black sesame, punctuated by the candied sweetness of crunchy toffee bits, all enveloped in Shake Shack’s rich and creamy signature frozen vanilla custard. Inspired by the 80s catchy song “The Name Game”, the shake’s name came to life as the winning entry submitted by Guia Garcia Bohol (@geegeebee.ig) in Shake Shack’s Name That Shake Giveaway. A true expression of the ultimate comfort pie dunked into your favorite shake!

Both items are best paired with Crinkle Cut Fries or Chicken Bites – just the perfect snack that hits all the spots. 

The Pies That Bind Us

Word on the street is BalikPieYan, a celebration of roots, reunions, and the shared joy of food. This unique collab introduces Raeanne Young Sagan, the creative mind and heart behind Hey Pie People. Born and raised in the U.S., Raeanne rediscovered her Filipino roots as a balikbayan, channeling her journey into crafting classic American-style pies with a touch of innovation and heritage. Together with her husband, Colin, Raeanne grew Hey Pie People from a home-based passion project into a local sensation, known for their handmade, small-batch pies that sell out in seconds.

Hey Pie People’s pies are culinary narratives of not just Raeanne’s personal experiences, but have also served as building foundation for a community of fun pie-loving people, of moms and parents who try their best to achieve work-life balance and even of creatives who need a slice of inspiration from time to time.  “Shake Shack has always been our family treat whenever we’re feeling nostalgic about the States, so working with them feels like coming full circle for me. I’ve always wanted to let more people try our pies, but being a literal mom and pop shop, I thought it was impossible given our limited capacity. Shake Shack is helping us bring the pies to the pie people! Creating these custom shakes and concrete flavors was so fun. Working with their team, I really got to flex my creative muscles!,” shares Raeanne Sagan of Hey Pie People.

“We are really excited about this collaboration with Hey Pie People. The joy that Raeanne and her pies bring to the Filipino community is certainly unmatched and we’d love to have more people get a chance to experience these innovative flavors that she comes up with. Her warmth, passion, creativity and dedication to her family and the community she serves are truly astounding and inspiring. We at Good Eats have always sought to provide well-curated good eats and great experiences for people who are passionate about food, and this partnership with Raeanne and Hey Pie People gives us the opportunity to achieve that,” says Joan Aquino, General Manager of Good Eats by SSI.

A Family Affair That Stands for Something Good®

Both rooted in their strong sense of community, Shake Shack and Hey Pie People have both built their brands on two key foundations – food and family, reared on a mission to Stand For Something Good®. Being a home baker, Raeanne through her pies has brought together a community of pie-loving people – all thanks to the shared love for the baked dish. Her creativity and emphasis on the use of premium ingredients are inherent in all her pies, all up to this day are still made by hand. An American culinary concept unfamiliar to the Filipinos, her pies have become windows to the Filipino values that she resonate with. Each pie she makes comes with personal stories that she openly shares with community, translating it from a personal to communal endeavor.

All Eyes on the Pies 

A collaboration not to be missed, guests can only avail of these limited menu items from January 23 until March 23, in all Manila Shacks (except NAIA T3). The Mango Manchego Concrete will only be available in six Shacks, excluding Shake Shack Araneta and NAIA T3. The first ten (10) guests in each participating Shack to purchase any of the Collab items on January 23 will receive a Collab exclusive bandana, which is an ode to Raeanne’s love for bandanas. The entire merchandise to include the bandanas and shirts will be available on shakeshack.ph for a limited quantity only.

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About Good Eats Specialists Inc: Good Eats Specialists Inc. is the exclusive franchise holder of Shake Shack in the Philippines and a proud member of the SSI Group.

About Shake Shack

Shake Shack serves elevated versions of American classics using only the best ingredients. Known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine , and more. With its high-quality food at a great value, warm hospitality, and commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack's purpose is to Stand For Something Good®, from its premium ingredients and employee development to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 520 locations worldwide, including over 320 in 33 U.S. states and the District of Columbia, and over 175 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul, and more.

Skip the line and order ahead at shakeshack.ph.

Learn more: shakeshack.ph| IG: @shakeshackph | Twitter: @shakeshack_ph | Facebook: Shake Shack Philippines

About SSI Group, Inc

SSI Group, Inc. is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands that cater to all aspects of a quality lifestyle. Supported by a nationwide strategic retail presence, SSI Group leads the Philippine specialist retail market in terms of the size and breadth of its international brand portfolio and store footprint. The group has expanded its retail format offerings with its entry into eCommerce, unique restaurant concepts such as SaladStop! and Shake Shack, and mall developments such as the premiere lifestyle destination Central Square. SSI Group is also the first specialty retail company to receive the Economics Dividend for Gender Equality (EDGE) Certification in the Philippines and Southeast Asia, reinforcing strong gender balance and an inclusive workplace culture. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About Hey Pie People

Local pie maker Raeanne Young Sagan started baking classic American style pies out of her house in May 2021. Together with her husband Colin, Hey Pie People’s overnight cult following grew entirely through word of mouth. Taking weekly orders only through Instagram, they made a limited number of pies and became a local sensation, famous for their Saturday order form selling out in under 30 seconds. Today, they still make all the pies themselves by hand out of their house, developing and releasing a new flavor every week. Inspired by her childhood, being born and raised in the U.S., and her experience moving back to the Philippines as a Balikbayan in adulthood, Raeanne’s innovative flavors and heartfelt captions explore themes of heritage, family, belonging, loss, and connection. Colin and Raeanne live in Alabang with their kids, twins Caio and Rafaela, and youngest Cenzo.